I'm a big fan of Fernando Alonso, but there's one thing I hate about him: his logo.
I don't know where this graphic work came from, but it is not up to the standards of a Formula 1 champion. A strange juxtaposition of shapes, colours and typography, with no apparent connection, gives a result that disconcerts the viewer. An outdated and unprofessional style. Nothing to do with the choice of his partner, Lance Stroll.
Generally, graphic images depicting drivers are usually based on the initials and numbers they race with. Some well-resolved cases are those of Lando Norris (4) and George Russell (63).
So, thinking about improving their brand image, I designed a logo based on typography in which their number, 14, would have the leading role and the typography would simply accompany it in a balanced way. From this idea comes this pictogram "14", where the 4 is anticipating the A of Alonso, with a certain inclination to the left to give it parallelism and complicity.
And as a complete version we added the logo below with the corresponding font and the italic inclination that gives it the desired dynamism for a Formula 1 driver.
I'll leave the idea there. Now that Aston Martin F1 Team has quite a few followers, it would be a good time for Fernando to renew his personal brand.
Honestly, he deserves better.
