{"id":3227,"date":"2024-09-09T17:57:56","date_gmt":"2024-09-09T17:57:56","guid":{"rendered":"https:\/\/nico.uno\/?p=3227"},"modified":"2025-10-01T18:33:04","modified_gmt":"2025-10-01T18:33:04","slug":"logotipo-fernando-alonso","status":"publish","type":"post","link":"https:\/\/nico.uno\/en\/logotipo-fernando-alonso\/","title":{"rendered":"Alonso no se lo merece"},"content":{"rendered":"

I'm a big fan of Fernando Alonso, but there's one thing I hate about him: his logo.<\/strong><\/p>\n\n\n\n

\"Logotipo<\/figure>\n\n\n\n

I don't know where this graphic work came from, but it is not up to the standards of a Formula 1 champion. A strange juxtaposition of shapes, colours and typography, with no apparent connection, gives a result that disconcerts the viewer. An outdated and unprofessional style. Nothing to do with the choice of his partner, Lance Stroll.<\/p>\n\n\n\n

\"Logotipo<\/figure>\n\n\n\n

Generally, graphic images depicting drivers are usually based on the initials and numbers they race with. Some well-resolved cases are those of Lando Norris (4) and George Russell (63).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

So, thinking about improving their brand image, I designed a logo based on typography in which their number, 14, would have the leading role and the typography would simply accompany it in a balanced way. From this idea comes this pictogram \"14\", where the 4 is anticipating the A of Alonso, with a certain inclination to the left to give it parallelism and complicity.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

And as a complete version we added the logo below with the corresponding font and the italic inclination that gives it the desired dynamism for a Formula 1 driver.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I'll leave the idea there. Now that Aston Martin F1 Team<\/a> has quite a few followers, it would be a good time for Fernando to renew his personal brand.<\/p>\n\n\n\n

Honestly, he deserves better.<\/p>","protected":false},"excerpt":{"rendered":"

Fernando Alonso is a great champion but there is something that does not live up to his legend: his logo. Let's see a comparison with the branding of other drivers and a possible alternative for the Spanish driver.<\/p>","protected":false},"author":1,"featured_media":3240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[79,122,121],"class_list":["post-3227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-diseno","tag-formula-1","tag-marca-personal"],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/nico.uno\/wp-content\/uploads\/2024\/09\/fernando-alonso-logotipo.webp",925,617,false],"landscape":["https:\/\/nico.uno\/wp-content\/uploads\/2024\/09\/fernando-alonso-logotipo.webp",925,617,false],"portraits":["https:\/\/nico.uno\/wp-content\/uploads\/2024\/09\/fernando-alonso-logotipo.webp",925,617,false],"thumbnail":["https:\/\/nico.uno\/wp-content\/uploads\/2024\/09\/fernando-alonso-logotipo.webp",150,100,false],"medium":["https:\/\/nico.uno\/wp-content\/uploads\/2024\/09\/fernando-alonso-logotipo.webp",300,200,false],"large":["https:\/\/nico.uno\/wp-content\/uploads\/2024\/09\/fernando-alonso-logotipo.webp",800,534,false],"1536x1536":["https:\/\/nico.uno\/wp-content\/uploads\/2024\/09\/fernando-alonso-logotipo.webp",925,617,false],"2048x2048":["https:\/\/nico.uno\/wp-content\/uploads\/2024\/09\/fernando-alonso-logotipo.webp",925,617,false],"trp-custom-language-flag":["https:\/\/nico.uno\/wp-content\/uploads\/2024\/09\/fernando-alonso-logotipo.webp",18,12,false]},"rttpg_author":{"display_name":"Nico","author_link":"https:\/\/nico.uno\/en\/author\/nico1web\/"},"rttpg_comment":0,"rttpg_category":"Branding<\/a>","rttpg_excerpt":"Fernando Alonso es un gran campe\u00f3n pero hay algo que no est\u00e1 a la altura de su leyenda: su logotipo. Veamos una comparaci\u00f3n con el branding de otros pilotos y una posible alternativa para el piloto espa\u00f1ol.","_links":{"self":[{"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/posts\/3227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/comments?post=3227"}],"version-history":[{"count":5,"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/posts\/3227\/revisions"}],"predecessor-version":[{"id":3321,"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/posts\/3227\/revisions\/3321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/media\/3240"}],"wp:attachment":[{"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/media?parent=3227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/categories?post=3227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nico.uno\/en\/wp-json\/wp\/v2\/tags?post=3227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}